143 lines
9.8 KiB
HTML
143 lines
9.8 KiB
HTML
<!DOCTYPE html>
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<title></title>
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<body >
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<div style="height:450px;width:100%;overflow-y:scroll;">
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<span style="font-size: 14px;"><span style="font-family: 宋体;">主要有</span>2<span style="font-family: 宋体;">大类标签，分别是【未付费】标签和【已付费】标签</span></span>
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<span style="font-family: 宋体; font-size: 14px;">未付费标签：一般、互动、意向、失联</span>
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<span style="font-family: 宋体; font-size: 14px;">已付费标签：购买、升级意向、复购、消退</span>
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<span style="font-size: 14px;"> </span>
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<span style="font-family: 宋体; font-size: 14px;">每个客户<strong>仅有一个</strong>“标签”，未付费标签可向已付费的标签进行转变，但是<strong>“已付费”</strong>的标签不可向<strong>“未付费”</strong>的标签进行转变。</span>
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<span style="font-size: 14px;"><span style="font-size: 14px; font-family: 宋体;">例：一般→购买</span> <span style="font-size: 14px; font-family: 宋体;">意思就是</span> <span style="font-size: 14px; font-family: 宋体;">客户购买了</span> <span style="font-size: 14px; font-family: 宋体;">某款产品并开通（高于</span>100<span style="font-size: 14px; font-family: 宋体;">元）。这里购买不可以变为一般，只能变为“消退“标签</span></span>
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<span style="font-size: 14px;"> </span>
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<span style="font-family: 宋体; font-size: 14px;">标签说明：</span>
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<span style="font-size: 14px;"><strong><span style="font-size: 14px; font-family: 宋体;">一般：</span></strong><span style="font-size: 14px; font-family: 宋体;">默认标签</span></span>
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<span style="font-size: 14px;"><strong><span style="font-size: 14px; font-family: 宋体;">互动：满足任意条件就会触发</span></strong></span>
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<span style="font-size: 14px;">1<span style="font-size: 14px; font-family: 宋体;">、</span>14<span style="font-size: 14px; font-family: 宋体;">天内有添加过企微</span></span>
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<span style="font-size: 14px;">2<span style="font-size: 14px; font-family: 宋体;">、</span>14<span style="font-size: 14px; font-family: 宋体;">天内有获得联系方式行为（例如报名）</span></span>
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<span style="font-size: 14px;">3<span style="font-size: 14px; font-family: 宋体;">、</span>14<span style="font-size: 14px; font-family: 宋体;">天内有</span>5<span style="font-size: 14px; font-family: 宋体;">天有【互动】行为</span><br /> 4<span style="font-size: 14px; font-family: 宋体;">、一天内触发</span>3<span style="font-size: 14px; font-family: 宋体;">种【互动】行为</span></span>
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<span style="font-size: 14px;"> </span>
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<span style="font-size: 14px;"><strong><span style="font-size: 14px; font-family: 宋体;">意向：满足任意条件就会触发</span></strong><br /> 1<span style="font-size: 14px; font-family: 宋体;">、</span>14<span style="font-size: 14px; font-family: 宋体;">天内下单未付款行为</span><br /> 2<span style="font-size: 14px; font-family: 宋体;">、</span>14<span style="font-size: 14px; font-family: 宋体;">天内有体验产品</span>/<span style="font-size: 14px; font-family: 宋体;">活动报名（免费产品或者</span>/<span style="font-size: 14px; font-family: 宋体;">金额</span>100<span style="font-size: 14px; font-family: 宋体;">以下）</span><br /> 3<span style="font-size: 14px; font-family: 宋体;">、</span>14<span style="font-size: 14px; font-family: 宋体;">天内有任意</span>6<span style="font-size: 14px; font-family: 宋体;">天及以上【互动】行为</span><br /> 4<span style="font-size: 14px; font-family: 宋体;">、一天内触发【互动】行为大于</span>3<span style="font-size: 14px; font-family: 宋体;">种（例如在一天内该客户关注公众号、浏览文章、加企微）</span></span>
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<span style="font-size: 14px;"> </span>
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<span style="font-size: 14px;"><strong><span style="font-size: 14px; font-family: 宋体;">失联：</span></strong>14<span style="font-size: 14px; font-family: 宋体;">天内没任何【互动】行为</span></span>
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<span style="font-family: 宋体; color: black; background: rgb(240, 242, 245); font-size: 14px;"> </span>
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<span style="font-family: 宋体; font-size: 14px;">关于【互动】行为说明：这里有十个互动行为</span>
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<span style="font-size: 14px;">1.<span style="font-size: 14px; font-family: 宋体;">关注公众号</span></span>
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<span style="font-size: 14px;">2.<span style="font-size: 14px; font-family: 宋体;">点击公众号菜单、</span></span>
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<span style="font-size: 14px;">3.<span style="font-size: 14px; font-family: 宋体;">浏览文章</span>1<span style="font-size: 14px; font-family: 宋体;">篇</span></span>
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<span style="font-size: 14px;">4.<span style="font-size: 14px; font-family: 宋体;">转发文章</span>1<span style="font-size: 14px; font-family: 宋体;">次</span></span>
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<span style="font-size: 14px;">5.<span style="font-size: 14px; font-family: 宋体;">点击模板消息</span>1<span style="font-size: 14px; font-family: 宋体;">次</span></span>
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<span style="font-size: 14px;">6.<span style="font-size: 14px; font-family: 宋体;">聊天（软件</span>/<span style="font-size: 14px; font-family: 宋体;">企微</span>/<span style="font-size: 14px; font-family: 宋体;">公众号</span>/<span style="font-size: 14px; font-family: 宋体;">工作室</span>/<span style="font-size: 14px; font-family: 宋体;">直播间）</span>1<span style="font-size: 14px; font-family: 宋体;">次</span></span>
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<span style="font-size: 14px;">7.<span style="font-size: 14px; font-family: 宋体;">登录软件、</span></span>
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<span style="font-size: 14px;">8.<span style="font-size: 14px; font-family: 宋体;">加企微、</span></span>
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<span style="font-size: 14px;">9.<span style="font-size: 14px; font-family: 宋体;">激活（绑定手机号）</span></span>
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<span style="font-size: 14px;">10.<span style="font-size: 14px; font-family: 宋体;">点击产品广告</span></span>
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<span style="font-size: 14px;"> </span>
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<span style="font-family: 宋体; font-size: 14px;">详情客户互动行为可以查看【销售线索】</span>
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<span style="font-family: 宋体; color: black; background: rgb(240, 242, 245); font-size: 14px;"> </span>
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<span style="font-size: 14px;"><strong><span style="font-size: 14px; font-family: 宋体;">购买：</span></strong><span style="font-size: 14px; font-family: 宋体;">购买产品（金额大于</span>100<span style="font-size: 14px; font-family: 宋体;">且权限已开通）</span></span>
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<span style="font-size: 14px;"> </span>
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<span style="font-size: 14px;"><strong><span style="font-size: 14px; font-family: 宋体;">升级意向：</span></strong><span style="font-size: 14px; font-family: 宋体;">已经有一个及以上的产品且</span>14<span style="font-size: 14px; font-family: 宋体;">天内体验产品</span>/<span style="font-size: 14px; font-family: 宋体;">活动</span></span>
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<span style="font-size: 14px;"><span style="font-size: 14px; font-family: 宋体;">例：有</span>1<span style="font-size: 14px; font-family: 宋体;">个产品</span>+<span style="font-size: 14px; font-family: 宋体;">体验产品</span></span>
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<span style="font-size: 14px;"> 2<span style="font-size: 14px; font-family: 宋体;">个产品</span>+<span style="font-size: 14px; font-family: 宋体;">报名互动</span></span>
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<span style="font-size: 14px;"> </span>
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<span style="font-size: 14px;"><strong><span style="font-size: 14px; font-family: 宋体;">复购：</span></strong></span>
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<span style="font-size: 14px;"><span style="font-size: 14px; font-family: 宋体;">已有产品又再次下单付款（已开通权限）</span><br /> <span style="font-size: 14px; font-family: 宋体;">到期后再次购买（已开通权限）</span></span>
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<span style="font-size: 14px;"><strong><span style="font-size: 14px; font-family: 宋体;">消退：</span></strong><span style="font-size: 14px; font-family: 宋体;">全部产品服务期权限到期（金额大于</span>100<span style="font-size: 14px; font-family: 宋体;">且权限已开通）</span></span>
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<br />
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</div>
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